Branding is not expensive. Not understanding branding may prove expensive. Not MBA school branding, good ol' branding techniques have been in use for ages now.
Branding is just persuasion performed at a business scale. Technology changes, but human nature remain the same.
People are influenced by emotional triggers and not knowing these fundamentals of branding may prove fatal in the long-run.
Invention of internet has made it affordable for samll businesses to compete with big brands without spending too much. Marketing is now a level playing field.
Problem Businesses Face Today
Most web-design companies out there are like a carpenter who knows how to use a hammer, but doesn't how to craft a priece of furniture.
Simply knowing how to do things doesn't equal making usable things. And most businesses suffer from this confusion.
Businesses pay these so called 'web-design' companies to design website. But most of these guys have no idea that the website is just a part of overall barnding.
It's an effective branding that helps you get more exposure and sales. Good ol' branding.
So what do you really need?
Simply having a website doesn't equal to more inquiries and sales opportunities. You need:
A user-friendly website with factual information.
Search engine optimization is done right
Social media marketing(user-centred)
Online advertising(for instant result)
These 4 things combined is what makes a great online presence, which is a critical element of branding.
Remember, our branding needs to be great, because the competition is just a click away.
What makes a great website?
These three things done right deliver a great web experience:
User-friendly design with proper UX and IA(UI).
Factual information about your products(copy)
Responsive design(mobile and SEO-friendly)
Proper UX helps users quickly find information that they are looking for.
Factual information about your products helps users make decision quickly and effortlessly.
Responsive design helps people Browse your website on mobile phones and also helps in SEO.
User experience:UX includes things like which info should users see first. Where Should navigation be and what happens when users click on somethings.
Copywriting:Writing an effective copy is the most important part of your website. Let us repeat that. Copy is the most important part of your website, and this is also whwere most of the website fall short.
Responsive design: More than 80% internet users use internet from their mobile devives. So we have to make our websites mobile-friendly. Responsive web-design ensures that people can see your website on thier mobile phones without any hassle.
Who we are?
We are a team of creatives and programmers who work with businesses to increase their sales.
Things wr do:
Brands identity design (logo, style guides)
Advertising (Creative advertising)
Web design (CMS, E-commerce)
App design (IOS, Android, Window)
Social media marketing (Facebook, Twitter, Instagram)
